Rapid review of evidence about alcohol marketing and advertising: Influences on consumer attitudes and behaviours, and the effects of regulation on those behaviours

As part of the Scottish Government's commitment to reducing alcohol harm, they commissioned Public Health Scotland to conduct an independent review of research evidence related to the effects and potential restriction of marketing and advertising for alcohol.

The aim of this review was to identify potential areas of evidence-based action on alcohol marketing where it may reduce alcohol harm or improve public health, as well as any areas where the evidence base is inconclusive or lacking.